After filing for bankruptcy last year, General Motors is trying to shake off its reputation of making poor performing cars by offering car buyers a special incentive: If they do not like their car, they can return it.
Executives at GM believe that giving buyers this special guarantee will boost car sales and make customers want GM-made cars as much as foreign-produced ones. If the strategy works, executives hope that the car company can get rid of the image as a formerly bankrupt comapny.
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